Copywriter

职位地点:
United Kingdom/London/London


职位类型:
全职
品牌部门:
Ermenegildo Zegna is the worldwide leader in luxury menswear.

BASIC PURPOSE OF THE JOB

The Copywriter will be responsible for delivering global copy and delivering engaging content and copy across all channels, covering editoriale features (blog), tone of voice guidelines, social media, e-commerce, newsletter, seasonals storytelling narratives and marketing messaging (organic and paid). The person in this role will be the brand guardian with regards to copy, guiding both internal and external teams on how to write in the Zegna style and ensuring that excellent standards with attention to detail are retained at all times.

 

MAIN RESPONSIBILITIES

  • Lead and deliver editorial copy across all channels, maintaining a strict publishing deadline.
  • Create clear ‘Tone of Voice’ guidelines in line with our brand manifestos.
  • Developing all copy for marketing messaging, including newsletters, digital marketing, social media and website customer journeys.
  • Support the creative content team with early-stage campaign preparation (e.g. ideation).
  • Create seasonal digital copy for Zegna’s high profile campaigns, working with our wider Zegna colleagues to ensure narrative alignment. E.g. PR.
  • Manage the copy creative process from briefs, brainstorms and copy creation, through to editing and proofreading of all copy to ensure consistency across all channels.
  • Overall copy project coordination - Responsible for managing creative copy flow ‘the gatekeeper and timekeeper’ and ensuring all publishing tools, calendars and briefs are up to date, with meticulous attention to detail regarding copy.
  • Ensure all online copy is proofed and fully approved prior to go live. Ensuring all copy in the staging documents are all up to date and accurate always.
  • Work closely with the Zegna offices in key markets to create tailored digital editorial content.
  • Consult with the design and merchandising teams to ensure alignment on product narrative copy.
  • Ensure all copy online is SEO and SEM friendly, without compromising the creative intent.

 

CONTACTS AND RELATIONS

Internal:  Omnichannel, CRM, Advertising and PR teams

External: translation agencies

 

PRINCIPAL SKILLS REQUIRED FOR THE POSITION

Functional

& core Competences

  • Menswear and luxury brand background
  • Strong Marketing wording with emotional language
  • Working Experience across multi-channels, especially ecommerce and digital marketing
  • Keen interest in social media and all things digital
  • Great organisational skills
  • Excellent attention to detail and ability to prioritise workload within a dynamic and fast paced environment
  • Proactive attitude towards working collaboratively with direct and indirect team members